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Upperway TMS
Client
Upper Way
Year
2023
Service
Logo Design, Visual Identity, Art Direction
UpperWay is a SaaS transportation management system that's been tested in the field. Automated load tracking and scheduling mean less time on the phone with drivers in the field and more focus on growing your trucking and logistics business.
The goal here was to make a clean and purposeful visual identity that reflects UpperWay's ambition to move the logistics industry forward.
The Logo
The logo embodies the core principles that defines the brand - reliability, efficiency, and a forward-thinking approach to transportation.
Incorporated into the design is an arrow indicating their constant drive for progress and dedication to continuous improvement and innovation within their services.
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