Jatka od Matka
Client
Jatka od Matka
Year
2022
Services
Branding, Packaging Design, Illustration, Art Direction, Print Design
Jatka od Matka is a small, family business built around a simple and authentic idea: growing their own nuts and transforming them into delicious homemade hazelnut butter. With its own plantation and a hands-on approach to production, the brand has a story rooted in nature, quality and craftsmanship.
The challenge was to translate this story into a distinctive visual identity that would capture the personality of the business and communicate the care that goes into every product.
Inspired by the natural origins of the ingredients and the homemade character of the products, I developed a visual direction that feels warm, approachable and full of personality.
Illustration and graphic elements helped create a recognisable visual language, which was then extended across the packaging and printed materials. Particular attention was given to the product labels, ensuring each jar felt like part of one cohesive brand family.
