Feather Baby Apparel
Service
Branding, Art Direction, Print
Client
Feather Baby
Year
2018
HYPO
Client
iReason
Year
2022
Services
Logo Design, Branding, Creative Direction, Packaging Design
Making complex technology feel simple and approachable.
The creative direction needed to balance the product's medical and technological nature with a friendly, recognisable personality.
The starting point was the name itself. Combining the words hypertension and hippo, I developed the name HYPO — a playful concept that became the foundation for the visual identity. By combining a meaningful concept with a simple visual language, HYPO bridges the gap between complex technology and everyday usability.
HYPO is a novel, non-invasive, intelligent patch-like device that tends to replace analog and digital devices for daily observation of blood pressure changes.
The purpose of the intelligent model integrated into the HYPO’s microcontroller is to detect hypertension on the basis of the ECG signal produced by the individual carrying the sensor on his/her chest.
The logo
The logo combines a stylised hippo swimming in a shape inspired by an ECG heartbeat line, bringing together the product's medical purpose and the playful character of the brand.
Brand Colors
The primary colour palette combines blue and red, symbolising technology and blood while referencing the blue veins and red arteries of the human body, reinforcing the brand's connection to medical science and cardiovascular health.
Packaging Design
The packaging was designed with a clean, minimal approach, highlighting only the product's most important details.
