Feather Baby Apparel
Client
Feather Baby
Year
2018
Services
Brand Identity, Logo Design, Art Direction, Print Design, Web Design
Feather Baby was an opportunity to rethink an existing brand from the ground up. I was entrusted with a complete redesign of its logo and visual identity, along with the design of a new website.
The goal was to create a cohesive and recognisable brand presence, giving Feather Baby a fresh visual direction and a consistent identity across both physical and digital touchpoints.
I approached the project as a complete visual identity redesign, considering how the brand would look, feel and communicate across different applications.
The new logo and visual identity established the foundation for the brand's refreshed look. From there, I developed the visual language across a range of branded materials, ensuring consistency in the smallest details and the overall brand experience.
I designed the digital experience as a natural extension of the identity, bringing the same visual direction to the website and creating a cohesive connection between the brand and its online presence.
